![]() Again, don’t get me wrong, I drink the heck out of Rockstar but the brand has lost a lot of its luster in the eyes of the consumer.īang Energy has truly come into the market with a wrecking ball and is blasting its way through any competitor that stands in their way. While Rockstar Energy has been making their can look more eye-catching, it’s too little too late I feel. Unfortunately for Rockstar Energy, competitors are out-marketing them (by a lot). Rockstar Energy has more than a handful of different categories of beverages, but you only see maybe two or three at retail locations (and even fewer in convenience stores due to how much competition is out there paying for cooler space). ![]() Others Seem to Be Taking Up Their Shelf SpaceĬompetition is fierce these days and I have been seeing a very limited selection of Rockstar Energy beverages on the shelves. Where is Rockstar Energy? They’re completely gone and I’m not sure what the reason for this is. To this day I still see Red Bull commercials on television and in magazines. Where’s all the marketing about these new drinks, flavors, and line extensions? I can’t even tell you the last time I saw a Rockstar Energy ad ANYWHERE. Another drink of theirs that I never knew existed is their Boom Energy drinks. Heck, they even launched an organic energy drink that I never even knew existed until I visited their website (not that I’d purchase that drink though). Rockstar Energy has even mimicked the large 24-ounce cans that Monster launched in their energy drinks (same can). Then they have their Juiced cans that are similar to the Monster Juice drinks that contain caffeine. They also have another very similar product with their XDurance drinks. The interesting thing is, Rockstar Energy has its Thermo performance energy drink (comparable to Bang and Reign) with BCAAs, Co-Q10, B-vitamins, green tea extract, and 300mg of caffeine. $1 per can is a steal when you compare the prices of other drinks on the market. As you’d imagine, I have her clean out every single sugar-free version they have on the shelf when they’re having such a deal. ![]() It’s not all the time but fairly frequently you can get Rockstar Energy on a 10 for $10 deal. That’s half the price of a Bang or Reign that I can find for around $2.Įvery time my wife goes to the grocery store (Giant Foods) I have her look at the energy drinks and see if there are any good sales. That being said, I can get Rockstar Energy for $1 per can. In fact, I’ll go out of my way to pick some up when I’m craving one of their unique flavors. Now, I’ll be the first to say that I’m a huge fan of Bang and Reign. Why? Because at the cost/deal I can get them at, I’d be an idiot not to take advantage of the savings. I’ll be honest, Rockstar Energy is still one of my favorite energy drinks out on the market. Either way, no one seems to be paying much attention to Rockstar Energy – other than me I guess. It could be because brands like Bang and Reign are pushing so hard with their marketing, or it could be that the Rockstar Energy marketing team sucks. Unless you’re on Instagram, you’d never know of their new launches. Rockstar Energy is still pushing out new products, it just seems like we don’t hear about them. Rockstar Energy is Still Kicking (Just Not as Hard) But what happened to Rockstar? No one is talking about them anymore. That said, you have the old school energy drink brands like Red Bull and Rockstar and then you have the new kids on the block coming on strong and stealing a good portion of the market share such as Bang Energy and Reign. Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.Energy drinks are one of the fastest-growing categories and with so many brands out there, it’s getting difficult to keep up with them all – which can be exciting when you enjoy trying new things. Instacart+ membership waives this like it would a delivery fee. There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too. 100% of your tip goes directly to the shopper who delivers your order. It's a great way to show your shopper appreciation and recognition for excellent service. Tipping is optional but encouraged for delivery orders. Orders containing alcohol have a separate service fee. Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Delivery fees start at $3.99 for same-day orders over $35. Here's a breakdown of Instacart delivery cost:
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